Trading and Model Management
From planning decision to executed trade, without leaving the platform.
Your Clients. Their Plans. One Place.
Financial planning, embedded in the connected operating system where you already work
Advisor360° Planning, powered by Conquest Planning, seamlessly integrates financial planning into your advisor workday, creating a more connected and engaging client experience. No separate login. No duplicate data entry. No lost context between planning and execution.
Connected execution. Controlled scale. Personalized outcomes.
The Challenge
Every system a trade passes through is a place where accuracy, tax efficiency, and time get lost.
The typical trading workflow touches four or five systems before an order reaches the custodian. Export from the portfolio tool. Import into the rebalancer. Generate recommendations. Log into the custodian portal. Submit. Reconcile the next morning. Somewhere in that chain, a tax lot was selected by default, a restriction was missed, and a manual entry introduced an error that took the afternoon to find.
We built trading into the Advisor360° platform because disconnected data living in separate systems is not just an operational problem. It is an advice quality problem. When the rebalancer does not have live cost basis data, tax efficiency becomes a guess. When models live apart from the client record, personalization requires manual work at every account. Trading is where planning becomes action. The data behind it has to be complete.
Benefits
Trading decisions connected to the plan, the client, and the household.
Trade with full context. Rebalance with tax intelligence. Manage models at scale.
Every trade decision draws on the complete client context.
Because trading is built into the same platform as financial planning and CRM, every rebalancing decision is informed by the complete household picture, not just the custodied accounts visible from a separate portal.
Your tax efficiency is built in.
Real-time cost basis data, tax methodology selection, and gain and loss analysis are part of the rebalancing workflow. Tax opportunities are captured prior to order submission, when they can still be acted on.
Your models scale across the practice.
Centralized model management. Consistent implementation across every account. Model changes move through a controlled workflow, not account-by-account manual updates.
Benefits
Everything you need to trade, rebalance, and manage models with precision and control.
Straight Through Order Processing
Orders are created, routed, and sent for execution for mutual funds, equities, and ETFs at the account, household, or practice level, without manual handoffs between systems.
Firmwide Governance and Trade Controls
Permission-based controls, restriction visibility, and rules-based enforcement applied consistently across every advisor and account on the platform. Supervision built into the execution layer.
Centralized Model Management
Create, edit, and deploy models from a single managed library. Consistent implementation across every advisor and account, without model data scattered across spreadsheets.
Advanced Tax Tools
Real-time cost basis visibility, tax lot display, and gain and loss analysis built into the trading workflow.
Intelligent Rebalancing with Tax Optimization
Tolerance bands, trade minimums, equivalencies, wash sale alerting and real-time cost basis data produce rebalancing recommendations that account for tax exposure alongside drift. The platform does the analysis. You make the call.
Personalized Portfolio Controls
Do-not-buy flags, position locks, and security equivalencies let you honor individual client preferences within a model-driven framework. Personalization at the account level, without breaking the model.
Household-Level Drift Monitoring
Drift reporting at the asset class, category, and position level, including held-away accounts, gives you the complete allocation picture before every rebalancing decision.
For Firm Leaders
Trading risk scales with your advisor headcount, unless the execution environment is governed.
Every advisor running their own custodian portal and their own rebalancing approach is a firm running as many trading programs as it has advisors. Advisor360° Trading and Model Management replaces that variation with one governed environment, connected to the same data as the rest of the platform.
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Consolidate custodian portals and rebalancing tools into one experience connected to planning, CRM, and portfolio reporting.
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Enforce model implementation, restriction compliance, and trade approval workflows consistently across every advisor and account type.
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Give operations teams a single view of order status, drift, and exceptions, without building a separate oversight layer.
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Support tax-aware model management at scale with cost basis visibility and tax loss harvesting designed to improve after-tax outcomes firm-wide.
Tax efficiency is won or lost between the planning conversation and the executed trade. Close the gap.
Frequently asked questions
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How does this differ from a standalone OMS or rebalancing tool?
A standalone OMS handles execution but sits outside your client data, financial plans, and CRM. Advisor360° Trading and Model Management runs inside the same platform, so cost basis, household allocation, and compliance restrictions are live inputs to every trade recommendation.
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What custodians are supported?
Advisor360° supports order routing to multiple custodians including Fidelity, Pershing, and Schwab.
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Can firms enforce trading rules at scale?
Yes. Permission-based controls, restriction visibility, and rules-based enforcement apply consistently across all advisors and accounts on the platform.