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Advisor360° Introduces New Beneficiaries Capability for Insurance Policies

Financial advisors can see and report beneficiaries consolidated across investment and insurance products for a more connected digital wealth experience

WESTON, Mass. – June 28, 2022 – Advisor360°, a Software as a Service (SaaS) provider of integrated technology for the wealth management industry, today announced a significant cross-product enhancement to its existing Beneficiaries capability. Financial advisors are now able to see and report on their clients’ beneficiaries on insurance products, in addition to custody and investment accounts, in a single view.

“Having consolidated beneficiaries reinforces Advisor360°’s leadership position in providing cross-product support and solutions to broker-dealers, advisors, and their clients,” said Patrick Noonan, Product Manager for Wealth Management and Insurance at Advisor360°. “With our latest enhancement, it has never been easier for advisors to guide clients on necessary updates to their intended heirs and beneficiaries, which is a critical part of estate planning.”

The improved functionality integrates beneficiaries across all investment products, including insurance and annuities, eliminating the need to visit multiple websites. Advisors can efficiently view and report on primary, secondary, tertiary, and custom beneficiary arrangements for policies that are in effect and those that are pending. This streamlines meeting preparation and allows advisors’ clients to view all their beneficiary information for investments in a single view.

“On the heels of rolling out digital onboarding, today’s announcement is further proof of Advisor360°’s commitment to developing and delivering the very best in cross-product capabilities. We believe continuous innovation is part of our responsibility to existing and future clients,” said Darren Tedesco, President of Advisor360°.

Advisor360°’s insurance and wealth management capabilities are already the most sophisticated on the market, and the company plans to offer new features later in 2022 to remove even more technological hurdles that broker-dealers must overcome to remain competitive.

About Advisor360°

Based in Weston, Massachusetts, Advisor360° is a Software as a Service (SaaS) provider that builds, integrates and delivers technology for wealth management firms. The company’s proprietary Unified Data Fabric™ (UDF) synthesizes complex and disparate data streams into one platform for a highly sophisticated wealth planning solution. Today, 3 million households with $1 trillion in assets under advisement benefit from the integrated Advisor360° experience. Whether the enterprise back office, the client-facing advisor or the individual investor, Advisor360° brings clarity to all stakeholders seeking a holistic approach to managing household wealth. Advisor360° launched as an independent company in 2019 and was named the second largest fintech company in Massachusetts by The Boston Business Journal in 2021. To learn more, visit

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