Darren Tedesco – 2020 was a year like no other. And many of us are looking forward to turning the calendar page to 1/1/2021 and to a fresh start of a new year…one with vaccines on the way! In year-ends of past, I’ve often written reflections of the previous 12 months. This year, I’ve decided to take a different approach and let petabytes of data that we store at Advisor360° on our clients’ behalf tell the story from a different lens.
With more than 400 direct data feeds being scrubbed daily by us spanning investments, insurance, banking, security masters, and more, Advisor360°’s Unified Data Fabric™ (UDF) and comprehensive software platform allows us (and our clients) to look at data patterns (buzzword: analytics) and software usage across home office users, advisors, and clients in multiple software sleeves. We looked at the data 9 months prior to the major COVID outbreak (pre-March 2020) and the 9 months since. Here are the data trends we saw:
These were the most popular reports run in the Advisor360° platform over the last year:
What enables our understanding of these data insights and software sleeves usage across 3 personas is our UDF. And the combination of that UDF, the seamless user experience, and enterprise-class technology is what allows advisors—and broker-dealers—on our platform to be some of the most productive advisors in the industry.
On behalf of all of us at Advisor360°, I wish you—and your data—a prosperous and safe journey in 2021!
Darren Tedesco is President of Advisor360°, and has been part of our software development since its inception, bringing together the thinkers, the creators, and the visionaries that help power our clients’ productivity, profitability, and growth.