Patrick Noonan, May 2, 2024 ~ 3 min read time
Advice360° is a series designed to help advisors increase their productivity using our digital wealth management software.
In this installment, Patrick Noonan, Advisor360°’s Sr. Product Manager for Wealth Management and Insurance explains how our solutions can help unlock advisor productivity throughout the wealth management process.
Today’s financial advisors do a lot of juggling. From growing their book of business, to onboarding clients, and creating financial plans—their workload can be cumbersome unless they have technology that’s built to deliver efficiency. That’s where Advisor360° comes in. We help wealth managers unlock their productivity potential, one solution at a time.
The average advisor’s workload can be organized into four common workflows—and we have productivity solutions for all of these.
Today, we’ll focus on the first two workflows—Marketing and Awareness and Creating a Plan—to illustrate how our solutions provide a uniquely streamlined approach to give advisors a productivity edge. Next time, in part two of the series, we’ll move on to Executing a Plan and Maintaining a Plan.
Prospecting is an advisor’s bread-and-butter. Without a robust pipeline of leads that are nurtured and converted into new business, an advisors’ client list eventually thins out. Our Advisor Experience solution provides a suite of integrated capabilities and features to help advisors market their services to prospects efficiently and effectively. For instance:
Once a prospect becomes a client, advisors shift into Creating a Plan. In this case, our Client Portal solution provides a user-friendly, streamlined interface for clients to actively participate in their financial journey. These are just some of the key functions our accessible Client Portal delivers:
Once a client is engaged on our client portal, the focus turns to creating a personalized financial plan based on their unique values, needs, and goals. Here’s where WealthGuide transitions from a marketing tool into a planning tool by quickly gathering and sorting data to aid in the plan-development process. Advisors are also able to take comprehensive notes during meetings, housing all the client’s details in one place.
As part of the Advisor Experience solution, advisors can leverage our goals tool—or one of our many integrations like RightCapital—to create, review, and monitor a client’s plan. Our handy proposals tool allows advisors to make recommendations—such as a different asset allocation strategy—to help keep investors on track with their goals. Our platform also utilizes data previously collected from our leads system, Client Portal, and WealthGuide—saving advisors valuable time and effort by eliminating manual entry and ensuring the data is uniform and up-to-date.
And for clients seeking portfolio management services, our Managed Accounts solution offers advisors a convenient option for asset management. Advisors can manage clients' portfolios directly within our platform, all in one place, vastly simplifying account management.
Going a step further, advisors do not need to use a generic asset allocation model within our goals or proposals tools. Our Managed Accounts solution has the flexibility to bring in models and strategies from outside the system, displaying the model within the plan and saving time on data input.
Advisor360° unlocks productivity throughout the wealth management process. From the Awareness and Marketing phase to Creating a Plan, our solutions simplify processes and allow advisors to maximizing efficiency and provide greater value to their clients. Our simplified advisor workflow is a productivity game-changer when it comes to practice management and client engagement.
Patrick Noonan is Sr. Product Manager for Wealth Management and Insurance. Backed by his years of experience as a Certified Financial Planner (CFP®), Patrick defines and oversees product features that improve broker-dealer, advisor, and investor performance and efficiencies in the banking, investment, and insurance industries.
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