At Advisor360°, we are sometimes mistaken as a financial services company because of our foothold in the FinTech industry, but we are an independent software company with expertise in wealth management. This is an important distinction because we are a software company first, and we create software for large-scale broker-dealers to use. It is very similar to what you see in the airline industry.
The “Boeing” of wealth management
Airlines are in the business of moving people around the world. When an airline like Delta or JetBlue needs to buy a plane, they turn to the best aeronautic engineers in the field—Boeing. They don’t try to build their own planes or buy them from another airline because that is not their competency—they do not build planes, they fly them. So then why would a broker-dealer turn to another financial services company to buy their software? Why wouldn’t a broker-dealer buy a plane and then invest their limited R&D budget into their own financial technology that makes them unique in the marketplace?
And those are exactly the questions we are asking.
Deep industry and enterprise software expertise
At Advisor360°, we provide an enterprise-class software to large-scale broker-dealers that delivers a connected digital wealth experience to advisors, their clients, and the home office. We combine deep wealth management domain expertise with enterprise software expertise to deliver frequent innovative solutions.
With our enterprise software expertise, we deliver an experience our competitors cannot match because they are not software companies—they are financial services companies that sell software.
The benefits of buying wealth management technology from a software company are numerous, including:
- Our open, pre-built technology integrations and APIs work with your existing technology stack to create a unified, seamless experience.
- Our solutions (e.g., Account Opening and Maintenance, Books and Records, Reporting) deliver innovative technology with a faster time-to-market than financial technology that must be designed and built from scratch over several years.
- Our software experts know how to deliver support, operations, and customer success services to each client, marked by empathy and integrity aligned to your success.
- We don’t compete with our customers and we don’t sell to their users. We are laser focused on supporting your business goals.
We are an independent software company that builds software for the wealth management industry. We also have both a Board of directors and an independent advisory board guiding us to success.
To continue with our metaphor, don’t make the mistake of spending valuable resources to either build your own plane or buy it from another airline. Instead, make sure you are getting the highest class in engineering from the experts and invest your resources in the services and products that make you unique in the market.
Richard Napolitano is Advisor360°’s Chief Executive Officer, ensuring every team in the company is focused on a simple strategic vision: create outstanding digital wealth management products for our clients’ success.
